My hair is thinning on the top of my head, and I can't go out without hiding it, so I've bought a variety of powder-type hair loss concealers, but they're all pretty much the same, and my scalp seems to repel the powder, so they don't completely hide it, they just blur it. I bought this one on a whim, and the color is perfect and it applies nicely in one go, so it feels really good♪